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This site states the following, "Title center b Mike Cattermole b center." Our analyzers noticed that the web page also stated " Mike has worked for some of the top branded entities within the horse racing industry since 1984 and is widely recognised and respected throughout the sport." The Website also stated " Since 1995, Mike has been a tv presenter and broadcaster and a key part of the BAFTA and Royal Television Society award-winning terrestrial Channel 4 Racing team for 14 seasons between 1999 and 2012. At about that time, Mike became equally fascinated by the Flat racing scene whic." The website's header had Mike Cattermole as the most important keyword. It was followed by horse racing, guest speaker, and after dinner speaker which isn't as highly ranked as Mike Cattermole. The next words the site uses is key-note speaker. TV presenter was also included and will not be understood by web engines.